The Semper company was established in 1989 in Poznań. For over 20 years it has offered casual and formal clothes for modern women who know their own needs. A characteristic style of the Semper brand is a blend of elegance, classics and bits of the avant-garde inspired with the latest trends of the world fashion. The Semper brand has received numerous awards, such as the title of “Individuality of the Market – Mercury”, the Poznań International Fair Gold Medal and Retail Marketing Awards. Its marketing system is based on the chain of own and franchise sales showrooms and on close interaction with multibrand shops in Poland, Czech Republic, Germany, England and Lithuania. Collections are presented at the International Fair of Poznań, CPD in Dusseldorf, Kabo in Brno and at shows organised on the company’s premises.